The Power of Being Divisive: Understanding Negative Social Evaluations by Thomas

Description: FREE SHIPPING UK WIDE The Power of Being Divisive by Thomas J. Roulet Negative social evaluations, such as stigma or the backlash from scandal, are often perceived as harming those to whom they are directed. Thomas Roulet challenges this idea in The Power of Being Divisive, showing how negative evaluations can end up being strategically beneficial for individuals and organizations alike. FORMAT Hardcover LANGUAGE English CONDITION Brand New Publisher Description In the last decade, research on negative social evaluations, from adverse reputation to extreme stigmatization, has burgeoned both at the individual and organizational level. Thus far, this research has largely focused on major corporate risks. Corporate public relations and business executives intuitively know that a negative image deters important relationships-from customers and partners, to applicants, stakeholders, and potential funding. At the same time, business is conducted in an age of heightened connection, including digital platforms for criticism and a 24-hour news cycle. Executives know that some degree of public disapproval is increasingly unavoidable. Negative social evaluations can also put social actors on the map. In the era of identity politics, many political leaders express controversial views to appeal to specific audiences and gain in popularity. Through network and signaling effects, being controversial can potentially pay off.Thomas J. Roulet offers a framework for understanding not only how individuals and organizations can survive in an age of increasing scrutiny, but how negative social evaluations can surprisingly yield positive results. A growing body of work has begun to show that being "up against the rest" is an active driver of corporate identity, and that firms that face strong public hostility can benefit from internal bonding. Synthesizing this work with his original research, and drawing comparisons to work on misconduct and scandals, Roulet addresses an important gap by providing a broader perspective to link the antecedents and consequences of negative social evaluations. Moreover, he reveals the key role that audiences play in assessing these consequences, whether positive or negative, and the crucial function of media in establishing conditions in which public disapproval can bring positive results. Examples and cases cover Uber and Google, Monsanto, Electronic Arts, and the investment banking industry during the financial crisis. Author Biography Thomas J. Roulet is an organizational theorist and the Deputy Director of the MBA at the Judge Business School and Fellow in Sociology and Management at Girton College, both at the University of Cambridge. Table of Contents Introduction: A Framework to Understand Negative Social Evaluations1. Where It All Begins: Understanding the Antecedents of Negative Social Evaluations2. Resisting Hostility: Resilience to Negative Social Evaluations3. Going Beyond Resilience and Capitalizing on Negative Social Evaluations4. Practical Implications for Individuals, Organizations, and SocietyConclusion: Conclusion Review "Thomas Roulet has very compellingly articulated the power of divisiveness in channeling negative social evaluations and perceived stigma to empower us into action and success, something that I have experienced personally in my professional life. Highly relevant and a must-read for professionals as well as researchers grappling with the velocity and impact of social perceptions in the increasingly digital world."—Navdeep Arora, former Senior Partner, McKinsey & Company"A careful and forensic analysis of why and how attacks by others on your capability or your character can in fact be positive and productive forces. The book takes us through a journey of in-groups, echo chambers, social trolls, post-truth narratives, and permanent peer evaluation to bring us fresh insights into the addictive practice of picking each other apart."—Rupert Younger, Director, Oxford University Centre for Corporate Reputation"This is a must-read for organization and management theory scholars. It provides a comprehensive analysis of the overlapping literatures that address how organizations are influenced by negative social evaluations. Roulet puts forward—convincingly—the strikingly counterintuitive idea that under certain conditions negative evaluations are beneficial—and, in contrast, that positive evaluations can have negative consequences for the targeted actors. How this happens, and the potential implications for society, are thought-provoking and often worrying. This is a timely and important book."—Royston Greenwood, Professor Emeritus, Alberta School of Business, University of Alberta, and Professorial Fellow, University of Edinburgh Business School"While not explicitly a management book, this is a fascinating study of the social-media fuelled and fast-changing landscape of public opinion, and the possible ways in which that might be beneficial."—Financial Times"Roulets framework provides an important starting point for understanding how organizations and their members might survive in a world where everyones a critic with easy access to a social platform."—Kimberly D. Elsbach, Administrative Science Quarterly Long Description In the last decade, research on negative social evaluations, from adverse reputation to extreme stigmatization, has burgeoned both at the individual and organizational level. Thus far, this research has largely focused on major corporate risks. Corporate public relations and business executives intuitively know that a negative image deters important relationships--from customers and partners, to applicants, stakeholders, and potential funding. At the same time, business is conducted in an age of heightened connection, including digital platforms for criticism and a 24-hour news cycle. Executives know that some degree of public disapproval is increasingly unavoidable. Negative social evaluations can also put social actors on the map. In the era of identity politics, many political leaders express controversial views to appeal to specific audiences and gain in popularity. Through network and signaling effects, being controversial can potentially pay off. Thomas J. Roulet offers a framework for understanding not only how individuals and organizations can survive in an age of increasing scrutiny, but how negative social evaluations can surprisingly yield positive results. A growing body of work has begun to show that being "up against the rest" is an active driver of corporate identity, and that firms that face strong public hostility can benefit from internal bonding. Synthesizing this work with his original research, and drawing comparisons to work on misconduct and scandals, Roulet addresses an important gap by providing a broader perspective to link the antecedents and consequences of negative social evaluations. Moreover, he reveals the key role that audiences play in assessing these consequences, whether positive or negative, and the crucial function of media in establishing conditions in which public disapproval can bring positive results. Examples and cases cover Uber and Google, Monsanto, Electronic Arts, and the investment banking industry during the financial crisis. Review Quote "A careful and forensic analysis of why and how attacks by others on your capability or your character can in fact be positive and productive forces. The book takes us through a journey of in-groups, echo chambers, social trolls, post-truth narratives, and permanent peer evaluation to bring us fresh insights into the addictive practice of picking each other apart." Details ISBN1503608204 Author Thomas J. Roulet Publisher Stanford University Press Year 2020 ISBN-10 1503608204 ISBN-13 9781503608207 Format Hardcover Publication Date 2020-09-01 Imprint Stanford Business Books,US Subtitle Understanding Negative Social Evaluations Place of Publication Palo Alto Country of Publication United States DEWEY 303.38 Short Title The Power of Being Divisive Language English UK Release Date 2020-09-01 Pages 224 AU Release Date 2020-09-01 NZ Release Date 2020-09-01 US Release Date 2020-09-01 Translator David Hackston Birth 1861 Death 1928 Affiliation Georgetown University Law Center, USA Qualifications MSW, PhD Alternative 9781503613904 Audience Professional & Vocational Illustrations 5 figures We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! 30 DAY RETURN POLICY No questions asked, 30 day returns! 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