Description: The Multinational EnterpriseTheory and History Author(s): Mark Casson Format: Hardback Publisher: Edward Elgar Publishing Ltd, United Kingdom Imprint: Edward Elgar Publishing Ltd ISBN-13: 9781788110051, 978-1788110051 Synopsis In The Multinational Enterprise, Mark Casson - an important thinker in international business for more than 40 years - provides a state-of-the art review of recent developments in the economic theory of the multinational enterprise. He shows how recent developments in theory shed new light on the historical emergence of multinational enterprises, and explains the different forms that multinationality has taken in different industries and different regions of the world. Mark Casson brings together his leading research on internalisation theory as a general theory of the multinational enterprise. He offers cutting-edge analysis across four distinct sections: marketing and brands, supply chain coordination, methodology and the theory of the firm, and risk management. The book also sets out an exciting new research agenda, which explores the future place of the multinational in the evolving 'knowledge economy' and in a politically uncertain world. This book will appeal to doctoral students and faculty in business schools in need of the latest theoretical developments and also those in economics departments that specialise in business and industrial economics.
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Book Title: The Multinational Enterprise
Publisher: Edward Elgar Publishing LTD
Item Height: 234 mm
Subject: Business
Publication Year: 2018
Number of Pages: 368 Pages
Publication Name: The Multinational Enterprise: Theory and History
Language: English
Type: Textbook
Author: Mark Casson
Item Width: 156 mm
Format: Hardcover
