Description: THE KIND THAT PAYS (book), circa 1898, Streetcar and Elevated Railroad Advertising. The Mathews-Northrup Printing Co, Buffalo, NY. Carleton and Kissam proprietors of the United States Steam and Street Railway Advertising Co., Carleton Boston, Kissam NY NY. 152 pages plus navy blue leatherette covers, oblong format, extremely rare book that acts as a sales tool, as well as advertising examples for Carleton and Kissam to sell advertising on the street cars. So many wonderful examples from advertisers such as Goodyear, Pillsbury, Ivory Soap, Quaker Oats and client testimonials all used to inspire others to buy advertising space. Interspersed throughout the book there is plenty of commentary about the different types and places of the streetcar contracts. Embossed title on cover. Binding strong. Wear to edges with crrease and small paper loss section of cover. Incredibly clean interior. Insane add to any railroad or vintage advertising collection, this might one of a kind. Approx. 9 x 3.5 inches. The earliest recorded evidence of transit advertising in the US dates back to 1850. Found in New York City was the first panel sign fixed to the outside of streetcars to advertise the local department store, Lord & Taylor. William J. Carleton was another pioneer in the developing industry of transit advertising. As a conductor on the Third Avenue line in New York City, Carleton was one of the first to pursue advertising as a career, the first attempt to handle the sale of space in streetcars systematically. By 1886, Carleton retired as a streetcar conductor and devoted all his attention towards streetcar advertising where he made contracts for inserting cards. In 1889, William J. Carleton and George Kissam formed the firm Carleton & Kissam. Before this, each operation was limited to local sales. Carleton & Kissam is recognized as the first to sell streetcar advertising on a national basis. It was also around this time that electric cars were invented. With better lighting and greater size, transit advertising bloomed once more. The use of standardized cards increased revenue in the transit advertising industry, with a total growth to an estimated $200,000 in 1890 and by 1895, Carleton & Kissam had control of 9000 cars across 54 cities. Photos are of the actual item being sold and they are to be considered part of the description. We consider all offers in relation to current market values and we try to respond almost immediately. Your purchase will be packed carefully and shipped quickly. We are available 7 days a week. Please see other listings for books and collectibles that might be of interest to you and follow North*Star*Collectibles as we post new items every week. Thank you for looking and come again soon,North*Star*Collectibles
Price: 365 USD
Location: Newton Center, Massachusetts
End Time: 2024-11-05T20:31:28.000Z
Shipping Cost: 9.95 USD
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Item Specifics
All returns accepted: ReturnsNotAccepted
Year: 1900
Country/Region of Manufacture: United States
