Description: Edward L Bernays Propaganda (Paperback) 2024 Reprint of the 1928 Edition. Propaganda, an influential book written by Bernays in 1928, incorporated the literature from social science and psychological manipulation into an examination of the techniques of public communication. Bernays wrote the book in response to the success of some of his earlier works such as Crystallizing Public Opinion (1923) and A Public Relations Counsel (1927). Propaganda explored the psychology behind manipulating masses and the ability to use symbolic action and propaganda to influence politics, consumer choices and corporate image, which we now call "branding". Walter Lippmann was Bernays' unacknowledged American mentor and his work The Phantom Public greatly influenced the ideas expressed in Propaganda a year later. The work propelled Bernays into media historians' view of him as the "father of public relations." Bernay's manual of mass manipulation provides a detailed examination of how public discourse and opinion are shaped and controlled in politics, business, art, education, and science. In a world dominated by political spin and media manipulation, Propaganda is an essential read for all who wish to understand how power is used by the ruling elite of our society. The nephew of Sigmund Freud, Edward Bernays (1891-1995) pioneered the scientific technique of shaping and manipulating public opinion, which he called "engineering of consent.'" During World War I, he was an integral part--along with Walter Lippmann--of the U.S. Committee on Public Information (CPI), a powerful propaganda machine that advertised and sold the war to the American people as one that would "Make the World Safe for Democracy." The marketing strategies for all future wars would be based on the CPI model. Over the next half century, Bernays, combining the techniques he had learned in the CPI with the ideas of Lippmann and Freud, fashioned a career as an outspoken proponent of the engineering of consent for political and corporate influence of the population, earning the moniker "father of public relations." Among his powerful clients were President Calvin Coolidge, Procter & Gamble, CBS, the American Tobacco Company, and General Electric, and the United Fruit Company. NOTE: To Avoid Any Inconvenience please, Read Product Instructions Very Carefully Before Buying. Thanks Shipping We offer FREE shipping on all orders! We ship within Three business days of payment, usually sooner. We use a selection of shipping services such as UPS, FedEx, USPS etc. We only ship to the lower 48 states, no APO/FPO addresses or PO Boxes allowed. Local pickups and combined shipping options are not provided at this time. Return You can return a product for up to 30 days from the date you purchased it. Any product you return must be in the same condition you received it and in the original packaging. Please keep the receipt. Payment We accept payment by any of the following methods: PayPal Please pay as soon as possible after winning an auction, as that will allow us to post your item to you sooner! Feedback Customer satisfaction is very important to us. If you have any problem with your order, please contact us and we will do our best to make you satisfied. Contact Us If you have any queries, please contact us via ebay. We usually respond within 24 hours on weekdays. Please visit our eBay store to check out other items for sale! Thank you for shopping at our store.
Price: 8.47 USD
Location: Denver, Colorado
End Time: 2025-01-19T15:21:05.000Z
Shipping Cost: 0 USD
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Item Specifics
Restocking Fee: No
Return shipping will be paid by: Seller
All returns accepted: Returns Accepted
Item must be returned within: 30 Days
Refund will be given as: Money Back
Package Dimensions LxWxH: 8.46x5.51x0.43 Inches
Publication date: January 1, 2024
Dimensions: 5.5 x 0.35 x 8.5 inches
MPN: Does not apply
Weight: 0.4 Pounds
Brand: Branded
Type: Does not apply
EAN: 9781684228416
ISBN: 9781684228416
ISBN-13: 978-1684228416
Model: Does not apply
Print length: 138 pages
ISBN-10: 1684228417
Country/Region of Manufacture: United States
Book Title: Propaganda
Number of Pages: 140 Pages
Language: English
Publisher: Martino FINE Books
Topic: Media Studies, History & Theory, Censorship
Item Height: 0.3 in
Publication Year: 2024
Genre: Political Science, Social Science
Item Weight: 6.6 Oz
Item Length: 8.5 in
Author: Edward L. Bernays
Item Width: 5.5 in
Format: Trade Paperback
