Defending Your Brand : How Smart Companies Use Defensive Strategy

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Location: Mishawaka, Indiana

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Book Title: Defending Your Brand : How Smart Companies Use Defensive Strategy

Number of Pages: IX, 294 Pages

Language: English

Publication Name: Defending Your Brand : How Smart Companies Use Defensive Strategy to Deal with Competitive Attacks

Publisher: Palgrave Macmillan

Item Height: 0.8 in

Subject: Leadership, Marketing / General, Management, Strategic Planning

Publication Year: 2012

Type: Textbook

Item Weight: 16.4 Oz

Author: Tim Calkins

Item Length: 9.1 in

Subject Area: Business & Economics

Item Width: 6.3 in

Format: Trade Paperback