Description: Further DetailsTitle: The Digital Transformation PlaybookCondition: NewEAN: 9780231175449ISBN: 9780231175449Publisher: Columbia University PressFormat: HardbackRelease Date: 04/05/2016Item Height: 229mmItem Length: 152mmAuthor: David L. RogersLanguage: EnglishSubtitle: Rethink Your Business for the Digital AgeISBN-10: 0231175442Description: Rethink your business for the digital age. Every business begun before the Internet now faces the same challenge: How to transform to compete in a digital economy? Globally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on Rogers's decade of research and teaching at Columbia Business School, and his consulting for businesses around the world, The Digital Transformation Playbook shows how pre-digital-era companies can reinvigorate their game plans and capture the new opportunities of the digital world. Rogers shows why traditional businesses need to rethink their underlying assumptions in five domains of strategy-customers, competition, data, innovation, and value. He reveals how to harness customer networks, platforms, big data, rapid experimentation, and disruptive business models-and how to integrate these into your existing business and organization. Rogers illustrates every strategy in this playbook with real-world case studies, from Google to GE, from Airbnb to the New York Times.With practical frameworks and nine step-by-step planning tools, he distills the lessons of today's greatest digital innovators and makes them usable for businesses at any stage. Many books offer advice for digital start-ups, but The Digital Transformation Playbook is the first complete treatment of how legacy businesses can transform to thrive in the digital age. It is an indispensable guide for executives looking to take their firms to the next stage of profitable growth.Country/Region of Manufacture: USGenre: Business & FinanceRelease Year: 2016 Missing Information?Please contact us if any details are missing and where possible we will add the information to our listing.
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Book Title: The Digital Transformation Playbook
Title: The Digital Transformation Playbook
EAN: 9780231175449
ISBN: 9780231175449
Release Date: 04/05/2016
Release Year: 2016
Subtitle: Rethink Your Business for the Digital Age
ISBN-10: 0231175442
Country/Region of Manufacture: US
Genre: Business & Finance
Number of Pages: 296 Pages
Language: English
Publication Name: Digital Transformation PlayBook : Rethink Your Business for the Digital Age
Publisher: Columbia University Press
Subject: Industries / Computers & Information Technology, Development / Business Development, General, Management Science, New Business Enterprises, Strategic Planning
Item Height: 0.1 in
Publication Year: 2016
Type: Textbook
Item Weight: 21.4 Oz
Author: David Rogers
Item Length: 0.9 in
Subject Area: Technology & Engineering, Business & Economics
Item Width: 0.6 in
Format: Hardcover
