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Publication Name: HarperCollins Publishers
Publisher: HarperCollins
Publication Year: 1991
Topic: Marketing / General, Technical & Manufacturing Industries & Trades, Sales & Selling / General
Book Title: Crossing the Chasm : Marketing and Selling High-Tech Products to Mainstream Customers
Number of Pages: 224 Pages
Language: English
Genre: Technology & Engineering, Business & Economics
Item Weight: 19.2 Oz
Author: Geoffrey A. Moore
Format: Hardcover
