Description: Business Anthropology, by Ann T. Jordan; Waveland Press, 2003. Trade paperback, 138 pages. In very good used condition with minor signs of handling and shelf wear. The binding is intact; other than a penciled-in price on the title page, the pages are free of writing or highlighting. Comes from a nonsmoking home. Discusses the use of anthropological research methods in the analysis of business culture, consumer behavior, marketing, product design, organizational change, globalization and diversity. Contents: Introduction1. A history of anthropology in Western organizational life2. Techniques for conducting fieldwork for business organizations3. Seeing cultural groupings4. Ethical concerns5. Marketing and consumer behavior6. Design anthropology7. Organizational anthropology8. Understanding issues of globalization9. The importance of holism10. Where do we go from here?
Price: 2.5 USD
Location: Sterling, Virginia
End Time: 2024-11-23T21:00:57.000Z
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Book Title: Business Anthropology Paperback Ann T. Jordan
Level: Business
Country/Region of Manufacture: Jordan
Number of Pages: 138 Pages
Publication Name: Business Anthropology
Language: English
Publisher: Waveland Press, Incorporated
Subject: Anthropology / Cultural & Social
Publication Year: 2002
Type: Textbook
Subject Area: Social Science
Author: Ann T. Jordan
Item Length: 9 in
Item Width: 6 in
Format: Trade Paperback
